Brand Media Strategy: Integrated Communications Planning in the Digital Era
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results. Read more
ISBN10
1137279567
ISBN13
978-1137279569
Edition
2nd
Language
English
Publisher
Palgrave Macmillan
Dimensions
6.25 x 1.25 x 9.5 inches
Item Weight
15.2 ounces
Print length
242 pages
Publication date
January 1, 2014