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Brand Media Strategy: Integrated Communications Planning in the Digital Era

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results. Read more ISBN10 1137279567 ISBN13 978-1137279569 Edition 2nd Language English Publisher Palgrave Macmillan Dimensions 6.25 x 1.25 x 9.5 inches Item Weight 15.2 ounces Print length 242 pages Publication date January 1, 2014
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