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This book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.The third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS.Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program. Read more ASIN B0711ZYKVB XRay Not Enabled ISBN13 978-3319578835 Edition 3rd Language English File size 18.6 MB Page Flip Enabled Publisher Springer Word Wise Not Enabled Print length 647 pages Accessibility Learn more Screen Reader Supported Publication date May 24, 2017 Enhanced typesetting Enabled