Omnicom lands Coca-Cola's North American media business, as WPP retains its global remit - Digiday
The beverage giant's US and Canada media move to Omnicom as the holdco's CEO John Wren made the case it would build a bespoke team, not a Pepsico holdover.
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Coca-Cola betraut Omnicom mit dem Media-Etat in Nordamerika und hält global an WPP fest. | turi2