Apple CEO John Ternus Needs to Make Apple Exciting Again

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https://observer.com/2026/09/apple-ceo-john-ternus-needs-to-make-apple-exciting-again/

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Apple CEO John Ternus Needs to Make Apple Exciting Again | Observer

Tim Cook succeeded precisely because he wasn’t Steve Jobs. Now John Ternus has to figure out what only he can give Apple—and it probably isn’t another season of ‘Shrinking.’…

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Apple CEO John Ternus Needs to Make Apple Exciting Again | Observer